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potent tool in driving the message home" d) "It was interesting to hear how teenagers started smoking and how they found it difficult to quit later on."
"Cigarette smoking is becoming a big public health issue in our country, being discussed even in our parliament."
Dr. Mohammed Ali, Nairobi, Africa

28. "Just to let you know the impact of just one of your presentations." (Re: The community use of "They're Rich, You're Dead" Video.) "We did 65 programs and spoke to 1662 middle and high school students during the two semesters this year."
Mary Kostenbauder, RN, Director, newly initiated Smoking Prevention Program for Community Youth, Seminole Community College School of Nursing, Sanford, Florida.

COMMENTS FROM ADOLESCENTS AFTER VIEWING THE VIDEO
(Presented by Medical Students)

1. "My Grandfathers smoke and now it's too late to stop them, but one thing you have
stopped is the continuation of smoking in my family!"

2. "I now understand why I started smoking and why I should stop".

3. "This helped me realize I need to quit smoking".

4. "I think people don't read the side of the box."

5. "I think advertisements like the cowboy and the camel are very stupid. What does smoking
have to do with a cowboy or a camel?"

6. "People should listen to what they think, not what others think."

7. "I wish I could show my Dad the Video."

8. "I will never smoke because I wouldn't like to look like anybody in the Video."

9. "Kids smoke and think that other kids will like them because of it."

10. "My brother smokes and I don't want that to happen to him."

11. "When we saw the Video we started asking questions to our teacher, but she really
doesn't know the answers, so we really want you to come to our school to explain."

12. "Talk isn't any good. It would make me stop smoking if I saw the consequences in person. Sometimes you need a shock to stop smoking and that is what a 12 year old thinks."

13. "I think nothing that can kill you is cool. In my opinion, it is not cool to be dead. When I saw the Video I didn't realize how much damage cigarettes can cause."

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