The late consequences of smoking are summarized in question 3 on pg 90. There are also social consequences. Surveys show that the great majority of teenagers do not smoke and prefer to date non-smokers and this is an increasing trend.

5. What are the benefits of quitting?

Answer: There are both early (days, weeks, months) and later (years) health benefits of quitting. Within days, weeks and months of quitting, blood pressure and pulse rate become normal, smokers breath disappears, carbon monoxide levels in blood drops and oxygen levels rise to normal, the ability to taste and smell improves, circulation and lung capacity improve, congestion and shortness of breath decrease and breathing becomes easier. After 10-15 years of quitting, a previous smokers risk of premature death from the above listed diseases (see question 3, pg 90) approaches that of a person who never smoked. No matter how long a person has been smoking or what smoking related diseases he/she already has, there are still substantial benefits of quitting. (see question 22f on pgs 32-33).

6. Does my smoking hurt others?

Answer: Yes in 3 ways: a) Your environmental smoke can cause illness and death in others (see pgs 28-29) b) Your smoking sets a bad example for others who may copy you (especially younger children) c) Your family constantly worries about your considerable health risk and then suffers with you when you contract one or more of the smoking related diseases listed above (question 3, pg 90) and illustrated below (pgs 92, 93).

7. Why is this Program called "They're Rich, You're Dead"?

Answer: Big tobacco companies are playing you for a fool by producing ads and promotions which are dangerously misleading, by selling poison for huge profits and by sponsoring disease! If you use their product exactly as intended, you become addicted to it, become a regular long term smoker (i.e., a client who spends $1500/year on a pack/day habit) which then places you at extreme risk of suffering and dying early from one or more of the diseases listed above (question 3, pg 90) and illustrated below (pgs 92, 93). "THEY" make billions of dollars and "YOU" die!