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TABLE OF CONTENTS

Title Page
A. Goals and Resources 8
B. Questions, Answers and Related Projects  
     1. Why is the Video called "They're Rich, You're Dead"? 9
     *2. If tobacco is so bad, why is it legal? 9
     3. How do big tobacco companies try to influence you to buy their product? 10
     4. How can you evaluate information on tobacco use, or for that matter any information, critically (scientifically) to decide for yourself if the information is likely to be true or false? What are the two most important questions you must answer?

10

     5. a) Why do youths start smoking? Can you find examples in the Video? 11
     b) What can be done to prevent youths from starting to smoke? 11
     c) Do most high school students smoke? 15
     6. a) What role do family members play in determining whether or not other
family members will smoke? Can you find an example in the Video?
15
     b) How do smokers hurt their families? Can you find examples
in the Video?
16
     7. a) Can you define tobacco tolerance, tobacco addiction and
tobacco withdrawal? Can you find examples of each in the Video?
16
     *b) How long does it take to become addicted to nicotine in tobacco? 19
     *c) How can tobacco addicts be helped to quit? 19
     8. a) Who is the Surgeon General? 23
     b) How can you decide for yourself if the Surgeon General's Reports and
Warnings that are printed at the bottom of tobacco ads and tobacco
packs are true? What are the two most important questions you
must answer?
23
     9. Surgeon General's Warning: Smoking causes cancer  
     a) What is cancer? 24
     b) How does smoking cause mouth, throat and lung cancer? 24
     c) How do you know if someone has mouth, throat or lung
cancer? (Video examples)
24
     10. Surgeon General's Warning: Smoking causes emphysema  
     a) What is emphysema? 24
     b) How does smoking cause emphysema? 24
     c) How do you know if someone has emphysema? (Video examples) 24
     11. Surgeon General's Warning: Smoking causes chronic bronchitis  
     a) What is chronic bronchitis? 25
     b) How does smoking cause chronic bronchitis? 25
     c) How do you know if someone has chronic bronchitis? (Video example) 25
     12. Surgeon General's Warning: Smoking causes Coronary Heart Disease  
     a) What is coronary heart disease? 25
     b) How does smoking cause coronary heart disease? 25
     c) How do you know if someone has coronary heart disease? (Video example) 25
     13. Surgeon General's Warning: Smoking causes complications of pregnancy  
     a) When a woman smokes during her pregnancy, how does the tobacco smoke harm the baby? 26
     b) How can you tell that the baby may have been affected from the mother's smoking when it is born? Can you find examples in the Video? 26
     *14. Surgeon General's Warning: Smoking causes serious health problems
in teens. What are they and can you find examples in the Video?
26
     15.What are the cosmetic consequences of smoking? (Video examples) 27
     16. What are the social consequences of smoking? Can you find examples
in the Video?
27
     17. What are the financial consequences of smoking? Can you find examples in the Video? 28
     *18. What are the hazards of breathing second hand smoke? (i.e., breathing other people's smoke). Can you find an example in the Video?  
     *19. Is smoking marijuana safer than smoking tobacco?

29

     *20. What diseases are caused from smoking pipes and cigars and from chewing tobacco? Are pipes, cigars and chewing tobacco addictive? Why or why not?

30

     *21. Are smoking low tar and filter tip cigarettes safer than smoking "regular" cigarettes without a filter? 30
     22. a) Can you trace the path of nicotine and the hundreds of other toxic
chemicals in inhaled cigarette smoke from the mouth to the lung and
then through the blood stream to the heart and brain?
30
     b) What diseases do they cause along the way? 31
     c) How do they cause these diseases? 31
     *d) If you decide to smoke what is the risk that you will die early
from one of these diseases? How early?
32
     e) Are girls and women less susceptible to the health consequences
of smoking?
32
     *f) What are the short and long term benefits of quitting? 32
     *23. Smoking confrontations and informed responses/illustrations 34
C. Verbatim Video Script with links to the Video segments and Slides  
     Part 1: Social Outrage and Testimonies of Tobacco Addiction 36
     Part 2: Patient Histories and Medical Explanations 42
D. Glossary of Medical Terms 51
E. Summary Table: Consequences of Smoking in Youths and Adults 56
F. Principles of Critical Thinking and Good Decision Making
(applied to tobacco use)
57
G. Medical Demonstrations and Disease Simulations 60
     The Function of the Tongue (Tongue Cancer) 60
     The Function of the Larynx (Laryngeal Cancer) 60
     Shortness of Breath in Patients with Emphysema 61
     The Effect of Smoking on Heart Rate 63
     Measuring Carbon Monoxide Levels in Smokers 63
H. Anti-smoking RAP song lyrics with Illustrations (RAP it yourself) 64
I. True/False Test on Teenage Smoking 66
     Tobacco Addiction 66
     Health Consequences of Tobacco Use 67
     Social Aspects of Tobacco Use 69
J. References 72
K. Credits, Critiques and Comments on "They're Rich, You're Dead" Video" 74
     Comments From Educators 74
     Comments From Adolescents 78
L. Ordering Information and Prices (at non-profit copying cost) for
"They're Rich, You're Dead" Videocassette, DVD and Interactive CD-ROM's
85
M. Pre-Program Survey 88
N. Post-Program Survey 89
*O. The Bottom Line 90
P. Summary list of Slides with links to the graphics and narratives 92
Q. Summary list of Video Segments with links to the graphics and narratives 93

 

* The most common questions asked by adolescents.